Do the other thing

Home > Uncategorized > Do the other thing

I lifted this from today’s Herald, a piece by Martin WIlliams:

SPL sponsorship deals worth £6 million a year could be in the balance if the current £80m Sky and ESPN deal is scrapped.
Sky, the senior deal partner, is understood to have placed a financial gun to the head of the SPL saying it will withdraw from its five-year deal, which starts in the coming season, if a “newco” Rangers are not allowed back into the SPL.
One of the conditions of the lucrative deal is that Celtic and Rangers remain part of the league. It is also a condition that they play each other four times a season.
The commercially lucrative Old Firm derby has become the jewel in the crown for Sky Sport’s Scottish football coverage, having secured the rights to every Rangers v Celtic league clash.
Rangers’ new chief executive Charles Green has begun talks with the league over his newco application.
That application will be discussed at an SPL board meeting on Monday.
But it has emerged a further £6m a year for SPL clubs would be affected if Sky pulls out, because advertising and sponsorship deals depend on TV cameras at games.
It is estimated that Sky’s departure could cost SPL clubs up to £20m a year, with a further £2m a year lost to the lower leagues of Scottish football.
When the deal was announced in November last year, it equated to a staggering 24% rise on terms offered in 2009. The TV deal allows Sky and ESPN to each show 30 games, meaning 60 in total per season, though Sky secured the four Old Firm head-to-heads.

If this is true, it means in effect that Sky believe they own Scottish football. They don’t. Fuck ’em.

Categories: Uncategorized

Quintin Jardine's blog