Quintin Jardine's blog

I watch a fair amount of Sky Sports and TNT. That means I see far more ads than is the case on other channels. I don’t like that, not last because I am paying for them. But what I dislike even more is the declining quality of the commercials that are shown, and in many cases their sheer bad taste.

Few people will be unoffended by the image of a woman sat on the toilet allegedly struggling with a bowel movement, (sorry, stubborn stool) or by the awful Peptobismol chorus. Then there’s the guy in the incontinence pants.

But it’s not just the subject matter that hacks me off. If you’re an advertiser surely you demonstrate your faith in the quality of your product through the quality of your advertising. On the other hand if your ads are crap (back to Peptobismol) and obviously made with minimal effort and cost, surely potential customers will draw the obvious conclusion.

And most of them are, shite.