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Pippin

I’ve just noted that Apple made a profit of $6bn in the last quarter of 2010. No wonder; their kit may be lovely to look at, and delightful to hold, but it’s also damned expensive, and backed up by very little in the way of customer service beyond that which is statutory, as I know to my not inconsiderable cost. If ever there was a demonstration of the power of global marketing, Apple is it.

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