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Eh?

May 31, 2015 Leave a comment Go to comments

A quote from the Footjoy TV ad: ‘This is the shoe that took advancement to a new level.’

WTF does that mean?

Categories: Sport
  1. Fergus
    May 31, 2015 at 7:55 pm
    Reply

    The New Oxford Dictionary of English: advancement – there are a few definitions but the last of them is “development or improvement.” That would work for a shoe manufacturer. Have you ever seen a shoe advance without a foot in it? What are we doing to our language?

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