Home > Uncategorized > On the way out

On the way out

I’ve just seen the latest circulation figures for newspapers on Scotland. They are very scary indeed if you’ve just invested in plant, but only to be expected as more and more people (me among them) choose to read on line rather than get ink on their fingers. The Herald and the Scotsman, supposedly our two flag-carriers, now sell between them a total of 86,000 copies a day, and their Sunday versions total under 80,000. The printed version of the Sunday Herald cannot be long for this world. For me, the saddest fact of all, and least explicable  is this. The Daily Mail, God rot it, is now Scotland’s top-performing paper, the only one with rising sales, year-end to year-end.

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